2003. EasyTattoo is born, and the adventure begins. Success Story? Yes please!
A perfect blend of passion and expertise, Easytattoo has positioned itself as the European market leader, and has become the benchmark brand for tattoo aftercare.
This year, we are celebrating our 20th anniversary, and for us, it's decided, it will be a facelift! We're told that challenges make you young, so what better way to celebrate this anniversary than to set ourselves a great challenge: to make our brand evolve.
This new beginning, dear readers, is called OTZI.
OTZI OR THE LEGEND OF THE ICE MAN
Let’s do the introductions. 5,300 years ago, wounded and possibly wanted, Ötzi spent his last days wandering the high Alps, healing his wounds with plants and other vegetation, before being hurled to his death by an arrow in his back.
In 1991, hikers on a glacier in the Ötztal Alps discovered this naturally frozen mummified body near the border, between Italy and Austria.
His mummy is a beautiful canvas of 67 tattoos from the Copper Age, covering him from head to toe. The tattoos were not born under a needle, but from fine incisions in the skin, which he then filled with charcoal.
In memory of this "first tattooed man», Easytattoo is now renamed OTZI.
